CONTENT SITES
Affiliates in this category run content sites (blogs, websites, portals) and monetize their sites’ traffic, by sending users to advertisers’ pages via banners or text links. These sites can either be general interest sites, in which case they target high volumes of traffic, or niche content sites, in which case the traffic volume is not as high but the conversion rate (from visit to sale) is much higher, providing the selected affiliate programme is related to the content site.
PPC AFFILIATE
PPC affiliates use their PPC advertising experience or knowledge in order to send users directly to advertisers’ websites (in other words they do not have their own websites), usually via Google Adwords, but also via Facebook and other search engines. This type of affiliate marketing entails a relatively high risk, as affiliates pay for users on a per click basis, but only receives payment from the network once a sale or lead has been completed.