With traditional methods of advertising, this is usually the process: The company that wants to advertise chooses one or more media channels (TV, radio, press, internet etc.), produces the corresponding creatives and pays for its advertising (usually lots of thousands of euros) waiting to see the impact of its advertising campaign on its bottom line. As expected, this strategy entails a significant financial risk and sometimes results are not even that easy to quantify.

On the other hand, Affiliate Marketing allows you to pay to advertise your product or service only based on the efficiency of your advertising campaign! This results in:

Performance Marketing is the only marketing channel that allows you to pay based on the performance of your advertising efforts. It really lives up to its name!