The team

Meet the people at the heart of Linkwise.

George SymeonidisManaging Director

George is co-founder and Managing Director at Linkwise.

He specialized in online marketing while working for MVi (of the Starcom-MediaVest group) in the UK, one of the 5 largest Digital Agencies in Great Britain. He has been a Google Adwords Qualified Individual since 2007.

He is a hardcore "techie", acquiring his first computer (a Commodore 64) in 1985. Naturally, he chose to study at the Informatics & Telecommunications department of the University of Athens, although he later took more of a "business" turn with an MSc in International Business and Management from Manchester Business School of the University of Manchester.

George Sotiropoulos Client Services Director

George is co-founder and Client Services Director at Linkwise. He is responsible for relations with all advertisers in the Linkwise Affiliate Network.

He has worked in the Client Departments of the 2 biggest advertising agencies in Greece, UpSet! and Spot JWT. In these roles, he was responsible for some of the agencies' most important accounts like Vodafone, Eurobank, OPAP's "Pame Stihima" and Alpha TV.

He graduated from the department of Communication and Mass Media of the University of Athens and continued his studies with an MA in Advertising and Marketing at the Leeds University Business School.

Katerina Karagianni Affiliate Director

Katerina is the third co-founder and Affiliate Director at Linkwise. She is responsible for the affiliate strategy of all affiliate programmes and oversees the overall operation on the Network.

She has extensive experience in media and marketing, having worked (among others) at GCap Media plc (now Global) the UKs largest commercial radio group as well as Athens Olympic Broadcasting and Beijing Olympic Broadcasting at the Athens and Beijing Olympic Games respectively. Her love for online marketing was born during her MA in Advertising and Marketing at Leeds University Business School and was transformed into Days4u.gr which she launched after returning from the UK and where she still is Managing Partner.

Before completing an MA in her second homeland, the UK (she's half British), she graduated from the department of Communication and Mass Media of the University of Athens.

Thalia StefanakouSenior Affiliate Manager

Thalia initially started working with Linkwise as an affiliate and joined the team a bit later, in May 2011. She is responsible for supporting the network’s affiliates, keeping them up to date and promoting the network’s programmes.

Her professional experience mostly comes from the PR industry. She has worked, among others, for Imako Media and Hatzimichalis Estate, while before joining Linkwise she worked as a freelance Marketing & Communication consultant.

She recently completed her Master’s degree “Marketing & Communication with New Technologies” from the Economic University of Athens with her first degree being in Communication and Mass Media from the University of Athens.

Malena KatanopoulouAccount Manager

Malena joined Linkwise in November 2013 as an Account Manager to assist in managing our ever-increasing clientele and recruit new advertisers into the Linkwise Affiliate Network.

She has extensive Marketing and PR experience having worked for the likes of Ketchum and Freud Communication in London (serving clients like P&G, PepsiCo and Pizza Hut) and also Asset Ogilvy Public Relations in Athens. As an Account Executive with Proximity zzdot she implemented several below-the-line campaigns for BMW, Hewlett Packard and Cosmote. Finally, she worked for almost 3 years at the ANTENNA Group as a Digital Advertising Executive.

She studied at the American College of Greece (Deree) completing a BSc in Business Administration/Marketing Communications and went on to receive a Master’s degree in Public Communication & Public Relations from the University of Westminster.

Konstantina GerakakiAffiliate Manager

Konstantina joined Linkwise in August 2016 to provide further support to the affiliates, as well as maintain and further build strong relationships between Linkwise and its wide network.

She's experienced in e-commerce, having worked for French electronic retailer Spartoo.com, where she was responsible for their Greek e-shop.

She completed her Bachelor's degree in Economics from the Aristotle University of Thessaloniki, continuing her studies in TBS-Toulouse Business School with her Master's degree in Marketing & Communication.

Eirini ChoursanidiAffiliate Executive

Eirini joined Linkwise in February 2012. She provides support to the team and among her responsibilities are daily processing of affiliate applications and weekly reports of advertisers’ sales.

She gained significant experience in e-commerce working as an E-commerce Coordinator for Days4u since 2008. She is an invaluable asset for the Linkwise team and part of the “family”!

She was born and raised in Heraklion, Crete and moved to Athens in 2004 to study Communication, Mass Media and Culture in Panteio University.

Christos KeklikopoulosApplication Developer

Christos joined Linkwise to support the ever increasing development needs of our platform.

From an early age, he knew he wanted to do something related to computers and technology. In the end, he was drawn to application development, focusing on web but experimenting with really anything.

He recently completed his Bachelor's degree in Informatics & Telecommunications from the University of Athens.